Authorised dealers now confirm Rolex has halted production of the GMT-Master II “Pepsi” (ref. 126710BLRO), ending the run of one of the most coveted modern Rolex sports watches.
A Brief History of the Pepsi GMT
The Rolex GMT-Master II “Pepsi” earned its nickname from the vibrant red-and-blue Cerachrom bezel that echoes the classic Pepsi-Cola logo. First introduced in stainless steel in 2018 as reference 126710BLRO, it updated the legendary 1955 GMT-Master designed for Pan Am pilots. The 40 mm Oyster case, black dial, and dual time-zone functionality made it an instant classic. Collectors loved its bold colours, robust build, and everyday versatility—whether in the boardroom or at 30,000 feet.
Clear Signs of Discontinuation
As of early 2026, multiple authorised dealers across Europe and the United States have quietly removed the Pepsi from their websites and stopped accepting new orders. Industry insiders report that Rolex ceased production of the 126710BLRO in late January 2026. While the model still appears on Rolex’s official site with a guide price of £9,950 (inclusive of VAT). ADs indicate remaining stock is limited to existing inventory. This mirrors Rolex’s typical approach: production ends quietly before any official announcement at Watches and Wonders.
Market Impact and Collector Reaction
The news has already sent ripples through the secondary market. Grey-market prices for unworn examples, which hovered around retail plus premium for years, are climbing as supply tightens. Many enthusiasts who missed out at retail are now rushing to secure a final piece, while long-time owners view the discontinuation as validation of their investment. The “Pepsi” has always been one of the most recognisable Rolex sports models; its potential exit only heightens its desirability.
What Comes Next?
Rolex rarely leaves a gap in the GMT lineup. Speculation is strong that a new “Coke” (red-and-black bezel) variant or a fresh ceramic-dial version could debut at Watches and Wonders in April 2026. Whatever replaces it, the original stainless-steel Pepsi has cemented its place in horological history. For collectors, this moment marks the close of a chapter. The Pepsi GMT-Master II wasn’t just a watch—it was a symbol of adventure, precision, and timeless style. As the last units find new homes, its legacy will only grow stronger. We’re sure the “Pepsi” will continue to be the most popular GMT-Master watch in the workshop.
